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Activity Informatics

A collaboration between the University of Exeter and Activinsights, providing data analytics services for human activity research. Activity Informatics offers a complete service for public-funded research and clinical trials, including support in:


Defining the problem and the role of activity measurement in the solution. Assessing overall cost, feasibility and impact.

Design and planning

Defining required resources and equipment for data collection, data management plans and a complete data analysis approach to meet the required outputs.


Running the activity measurement of the study from recruitment to final data quality assessment.

Data summary

Providing statistics throughout the study and final summary data in line with the agreed strategy.

Interpretation and translation

Delivering data insights. Utilising the raw data collected to move from outputs to outcomes. Showing the impact of the research on the objectives and supporting publications.

The service is designed for health and population surveillance researchers and service providers, who currently use or would like to use wearable devices for the measurement of lifestyle, activity and sleep. Activity Informatics provides support in study design, data collection, processing, storage and analysis covering all 5 services outlined above.

The Activity Informatics team have considerable experience in mathematical and computational modelling of raw acceleration data. The team can assist with data cleaning and calibrating, determining wear/non-wear and extracting the most appropriate physical activity outcomes relevant to the research question. Activity Informatics uses secure, open data standards for the responsible use of personal data, giving confidence to both study staff and participants.

Benefits of the Activity Informatics service:

  • Peace of mind for successful study completion (robust, powerful, significant, impactful, publishable and ethical)

  • Maximize outputs and outcomes from the data collected

  • Completeness of data and defined outcomes

  • Cost effective, pay-as-you-go service with low upfront investment in equipment and expertise

Contact us

For more information please email Melvyn Hillsdon at: