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Sport Management, Leadership and Strategy

Module titleSport Management, Leadership and Strategy
Module codeSHSM039
Academic year2023/4
Module staff

Dr Lynsey Melhuish (Convenor)

Duration: Term123
Duration: Weeks


Number students taking module (anticipated)


Description - summary of the module content

Module description

This module affords you the chance to develop a thorough grounding in strategic management and leadership approaches across a variety of important sporting contexts. You will be able to critically consider these approaches and appraise their importance to both sporting governance and development.

The module is compulsory for the MSc Sports Management and provides you with essential management content to underpin the programme. This module introduces you to the scale, scope and structure of the sports industry and the complex and multi-layered factors which influence operations and so that you are able to develop a strategic perspective and lead in change and invocation.


Module aims - intentions of the module

This module will allow you to explore critically, the scale and scope of an ever-changing sports industry, and the range of internal and external factors which influence management, leadership, and strategy. The module will develop your knowledge and understanding of complex, interconnected socio-cultural, political, and economic principles which drive innovation and change in a range of sporting contexts, within the UK and internationally. You will explore interrelationships between sports management, policy and practice and the needs and challenges of multiple stakeholders from across the public, private (commercial) and charity/voluntary (third) sectors, at the micro and macro level.

Graduate attributes. As part of this module, you are expected to develop the following skills:

  • Appraise a variety of theories, policies and practices associated with the management of sport in differing contexts, identifying synergy and conflict between theories and between theory and practice.
  • Critically distinguish the effects of differing management and leadership approaches in a range of sporting contexts.
  • Strategic thinking and problem solving in responding to complex and multi-layered internal and external factors which influence operational and strategic sports management.
  • Demonstrate the ability to make decisions on appropriateness of a range of strategies and for informing change at operational and strategic level in the sports industry.



Intended Learning Outcomes (ILOs)

ILO: Module-specific skills

On successfully completing the module you will be able to...

  • 1. Demonstrate critical awareness of the scale, scope, structure, and dynamic nature of the sports industry and implications from an operational and strategic management perspective
  • 2. Critically evaluate the application of management and leadership theory in different sports contexts

ILO: Discipline-specific skills

On successfully completing the module you will be able to...

  • 3. Synthesise, analyse, and critically evaluate complex and multi-layered internal and external factors which inform policy, practice, and ongoing change in different sports management contexts
  • 4. Display critical insight to the challenges associated with the roles of sport management professionals to satisfy diverse stakeholder needs across the sports sectors.

ILO: Personal and key skills

On successfully completing the module you will be able to...

  • 5. Undertake research on a selected sports organisation and produce a case study report, contextualising theory to practice, critically analysing management challenges and providing recommendations to respond
  • 6. Demonstrate competency in academic and professional communication with others (orally and in writing), and demonstrate autonomy and insight in critical reflection in the context of sport management

Syllabus plan

Syllabus plan

Illustrative content which may be subject to change:

  • Scale and scope of the sports industry.
  • Structure and sectors, UK based & internationally.
  • Management careers, roles, and functions (operational and strategic level).
  • Sports industry stakeholders and partnerships
  • Micro/macro analysis and external and internal factors influencing operations and strategy.
  • Evolution of management philosophy: traditional through to contemporary approaches.
  • Application and evaluation of different management and leadership approaches to respond to a range of sporting contexts and to respond to internal and external influences.
  • Change management and decision-making at operational and strategic level.
  • Case study research
  • Discussion and debate on a range of management sporting contexts

Learning and teaching

Learning activities and teaching methods (given in hours of study time)

Scheduled Learning and Teaching ActivitiesGuided independent studyPlacement / study abroad

Details of learning activities and teaching methods

CategoryHours of study timeDescription
Scheduled Learning and Teaching activities1.5 hour x 10 weeks = 15 hoursLecture and group discussions
Scheduled Learning and Teaching activities2 hour x 10 weeks = 20 hoursSeminars / workshops
Scheduled Learning and Teaching activities4 hours x 1 week = 4 hoursTutorials
Guided Independent Study261 hoursELE Pre-and post-lecture/seminar activities & assessment preparation


Formative assessment

Form of assessmentSize of the assessment (eg length / duration)ILOs assessedFeedback method
ELE independent study tasksVarious1-6Verbal and written
Group discussion/debatesVarious1-6Verbal
Draft presentation structure15 minute powerpoint format1, 3, 4Verbal or written
Draft case study report structure3000 word1-6Verbal or written

Summative assessment (% of credit)

CourseworkWritten examsPractical exams

Details of summative assessment

Form of assessment% of creditSize of the assessment (eg length / duration)ILOs assessedFeedback method
Presentation (pairs or 3s) oral and powerpoint4015 minutes (+5 minutes questions)1, 3, 4Verbal and written
Case study report603000 word1-6Written


Details of re-assessment (where required by referral or deferral)

Original form of assessmentForm of re-assessmentILOs re-assessedTimescale for re-assessment
Presentation (pairs or 3s) oral and powerpointPresentation (individual) oral and powerpoint1, 3, 4August/September assessment period
Case study reportCase study report1-6August/September assessment period

Re-assessment notes

Deferral – if you miss an assessment for certificated reasons judged acceptable by the Mitigation Committee, you will normally be either deferred in the assessment or an extension may be granted. The mark given for a re-assessment taken as a result of deferral will not be capped and will be treated as it would be if it were your first attempt at the assessment.

Referral – if you have failed the module overall (i.e. a final overall module mark of less than 50%) you will be required to resubmit the dissertation or redo the presentation as required. If you are successful on referral, your overall module mark will be capped at 50%.


Indicative learning resources - Basic reading

  • Beech, J. G. and S. Chadwick eds., (2013). The business of sport management. 2nd ed. Harlow: Pearson
  • Bill, K. (2009) Sports Management. Exeter. Palgrave
  • Bradbury, T. and I. O’Boyle eds., (2017). Understanding sport management: international perspectives. London, [England]: Routledge
  • Buchanan, D. and A. Huczynski, (2019). Organizational behaviour. 10th ed. Harlow, England: Pearson
  • Chadwick, S., D. Arthur and J. G. Beech eds., 2017. International cases in the business of sport. 2nd ed. Abingdon, Oxon: Routledge
  • Covell , D., Walker, S & Hamakawa,. (2019) Managing sport organisations. 4thEdition. UK. Routledge.
  • Foster, G., N. O’Reilly and A. Davila, (2016). Sports business management: decision making around the globe. New York: Routledge
  • Hassan, D. ed., (2018). Managing sport business: an introduction. 2nd ed. New York: Routledge
  • Hoye, R., Smith, A.C.T, Nicolson, M. and Stewart, B. (2022) Sport Management: principles and applications. 6th Edition. London. Routledge
  • Hums, M.A. and J. Maclean, (2018). Governance and policy in sport organizations. 4th ed. London: Routledge, Taylor & Francis Group
  • Lussier, R.N. and C.F. Achua, (2016). Leadership: theory, application, & skill development. 6th ed. Boston, Massachusetts: Cengage Learning
  • Matheson, V. A. and A. J. Fenn eds., (2022). Teaching sports economics and using sports to teach economics. Cheltenham, UK: Edward Elgar Publishing
  • Mullins, L.J. and G. Christy, (2016). Management and organisational behaviour. 11th ed. Harlow: Pearson
  • Rayner, M. and T. Webb, (2022). Sport management education: global perspectives and implications for practice. Milton, UK: Routledge
  • Schwarz, E.C. et al., (2016). Managing sport facilities and major events. 2nd ed. London: Routledge
  • Shilbury, D. ed., (2022). A research agenda for sport management. Cheltenham: Edward Elgar Publishing
  • Skinner, J. and B. Stewart, (2017). Organizational behaviour in sport. Abingdon: Routledge
  • Taylor, P. (2011) Torkildsen’s sport and leisure management. 6th Edition. London. Routledge

Indicative learning resources - Web based and electronic resources

Module has an active ELE page

Indicative learning resources - Other resources

Key words search

Sports management, leadership, strategic management, sports governance, sport structures, PESTEL, micro and macro environments, organisational behaviour, change management 

Credit value30
Module ECTS


Module pre-requisites


Module co-requisites


NQF level (module)


Available as distance learning?


Origin date